Cookping — comment-to-DM recipe automation for Instagram food creators
Deliver the recipe the second they ask for it.
Built on Instagram's official API — messaging rules enforced automatically.
01 — Reach
Grow engagement.
Every keyword comment becomes a reply, a save, and a follower who came back for more — while the algorithm watches your post climb.
02 — Delivery
Make them cook.
The recipe lands in their DMs while the craving is still fresh — one tap from comment to a page built for the counter.
03 — Showcase
The most beautiful way to show your creations.
Clean, typeset recipe pages your food actually deserves — fast, elegant, and unmistakably yours.
How it works
From comment to recipe in three steps.
Publish a recipe
Add the title, cover image, ingredients, steps, and times, then publish a fast mobile-first recipe page.
Link a post and keyword
Connect Instagram, pick the post or Reel, and choose the trigger keyword — “recipe”, “recette”, anything.
Cookping delivers
When a follower comments the keyword, the recipe link lands in their DMs — only when Instagram's messaging rules allow it.
What's included
Everything to publish and deliver recipes.
Recipe pages
Publish mobile-first recipe pages with cover image, ingredients, steps, times, and creator branding.
Keyword automations
Pick a post or Reel and a keyword like “recette”, then send the matching recipe when Instagram's messaging rules allow it.
Instagram delivery
Comment-to-DM delivery through official Meta messaging, with idempotency and automatic 24-hour messaging-window enforcement.
Optional follow-gating
Ask followers to follow before the recipe link is sent, using Instagram's follow-status profile check.
Creator analytics
See matched comments, deliveries, recipe page visits, click-through, and top recipes.
Subscription tiers
Free, Starter, Creator, Pro, and Studio plans priced by active contacts — the unique followers you DM each month — with unlimited recipes on every paid plan.
Plans
A plan for every stage.
Plans are priced by active contacts — the number of people you send recipes to each month. Recipes are unlimited on every paid plan.
forever
25 active contacts/mo
5 published recipes
billed yearly · €14.90 monthly
500 active contacts/mo
Unlimited recipes
billed yearly · €29.90 monthly
2,500 active contacts/mo
Unlimited recipes
billed yearly · €74.90 monthly
10,000 active contacts/mo
Unlimited recipes
billed yearly · €194.90 monthly
40,000 active contacts/mo
Unlimited recipes
All prices include tax.
FAQ
Questions before you start.
What is Cookping?
Cookping is a recipe hub and Instagram comment-to-DM assistant for food creators. You publish mobile-first recipe pages and Cookping sends eligible recipe replies when a follower comments your keyword on a post or Reel.
How does the comment automation work?
You pick an Instagram post or Reel and a trigger keyword such as “recette”. When a follower comments that keyword, Cookping matches it and sends the configured recipe link through Instagram messaging only when Meta's messaging rules allow it.
Will followers get spammed?
No. Cookping keeps an idempotency record per automation, comment, and Instagram user, so each follower is messaged once even if Meta delivers a webhook more than once. Cookping also enforces Instagram's 24-hour messaging window automatically.
What is follow-gating?
Optionally, Cookping can ask a follower to follow you before the recipe link is sent, using Instagram's follow-status profile check. If they don't follow yet, they receive a polite follow request instead.
What do the recipe pages include?
Each published recipe gets a fast, mobile-first page with cover image, description, ingredients, steps, times, servings, difficulty, tags, and notes — no follower account required.
How does billing work?
Plans are priced by active contacts — the number of unique followers you send recipes to each month. The Free plan includes 25 active contacts and 5 published recipes (drafts are unlimited); paid plans start at €11.90/month (billed yearly) with unlimited recipes and allowances from 500 to 40,000 active contacts per month.
What is an active contact?
An active contact is a unique follower who receives at least one DM from your account in a calendar month. Someone already messaged this month never counts twice, no matter how many recipes they request, and the count resets at the start of each month.