For food creators
Gain followers with every recipe
Every request earns you a comment, a reply, and a new follower if you ask for one. People love that. So does the algorithm.
Official Meta API · No card · Free plan forever
a comment fires the DM in seconds
How it works
Publish. Deliver. Sell.
Publish your first recipe
Title, photo, ingredients, steps, times. It gets a fast public page that looks like yours, not like a template.
Set the keyword on your Reel
Connect Instagram, choose the Reel, type the trigger word. Cookping answers every comment and sends the recipe, inside Instagram's rules.
Build the book and sell it
Bundle your best recipes into a book, set a price, share the link. Checkout runs on your own payment account, not through Cookping.
@mandine.cuisineFood creator on Instagram · design partnerCookping is built for food creators. And that changes everything! There are plenty of features, and they are exactly what I need. As for support, I can't fault it. Always responsive!
* Translated from the original French.
01 — Reach
Turn recipe requests into new followers.
Pick a Reel and a keyword. “Comment RECIPE to get it” does the rest: comments, replies and saves pile up in the first hour, and Instagram pushes the Reel to people who have never heard of you. Everyone who asks gets the recipe in their DMs, automatically.
Optional: ask people to follow you before they get the recipe. Follow-gating turns every recipe request into follower growth.
02 — Recipe hub
Your recipes deserve better than a caption.
Give your followers recipes they can cook, save, and share. Ingredients, steps, times, and servings are easy to find on a page made for their phone.
Already have a blog? Point the DM at your own link instead — the recipe pages are optional.
03 — Recipe books · Public beta
Your book is already written. All that’s left is selling it.
Earn from the recipes you’ve already created. Sell your favorites as a recipe book. Set a price and share the link. Buyers receive the PDF.
Selling is in public beta and needs a paid plan. Sales go to your own payment account: Cookping takes no commission on book sales and never holds your money. The payment provider charges its own fee per sale.
Everything else, already handled.
Recipe pages
Mobile-first, your branding, loads before they lose interest.
Keyword automations
One Reel, one word, one recipe. Set it in under a minute.
No Cookping commission
Buyers pay on your own account. The payment provider’s fee per sale still applies.
Recipe books
Cover, intro, chapters, conclusion. Rendered as a PDF book.
Analytics
Which recipes travel, which Reels convert, what got clicked.
Priced by people, not messages
You pay for the people you reach each month. Recipes stay unlimited.
FAQ
Questions before you start.
What is Cookping?
Cookping is a recipe hub and Instagram comment-to-DM assistant for food creators. You publish mobile-first recipe pages, and when a follower comments your keyword on a post or Reel, Cookping sends them the recipe in a DM, within Instagram's messaging rules.
How does the comment automation work?
You pick a post or Reel and a trigger keyword such as “recipe”. When a follower comments that word, Cookping replies and sends them the recipe link in a DM. It only sends when Instagram's messaging rules allow it, so nobody gets a message they did not ask for.
Will followers get spammed?
No. Each follower gets one reply per comment, even if Instagram reports the same comment to us twice. Cookping also never sends a message outside Instagram's 24-hour reply window: a late reply is dropped, not sent.
Can I ask people to follow me before they get the recipe?
Yes, and it's optional. Turn on follow-gating and Cookping checks whether the person follows you before sending the recipe. If they don't yet, they get a friendly message asking them to follow first.
What do the recipe pages include?
Each published recipe gets a fast, mobile-first page with cover image, description, ingredients, steps, times, servings, difficulty, tags, and notes. Your followers never need an account to read it.
How does billing work?
Plans are priced by active contacts — the number of unique people you send recipes to each month, followers or not. The Free plan includes 50 active contacts and 5 published recipes (drafts are unlimited); paid plans start at €11.90/month (billed yearly) with unlimited recipes and allowances from 200 to 40,000 active contacts per month.
What is an active contact?
An active contact is a unique person who receives at least one DM from your Cookping account in a calendar month, whether or not they follow you. Someone already messaged this month never counts twice, no matter how many recipes they request, and the count resets at the start of each month.
Your next recipe could do more.
Official Meta API · No card · Free plan forever