Use case
Auto-DM recipes from Reels
Your Reel says “comment RECIPE and it's yours.” Cookping handles the rest: every keyword comment gets the full recipe by DM, delivered through Instagram's official APIs while you cook the next one.
From Reel to recipe in four steps
1. Publish the recipe. Create it in the dashboard — or paste the recipe text and let AI import structure the ingredients and steps — then publish it as a mobile-first recipe page.
2. Link the Reel. Connect your Instagram professional account, pick the Reel, and choose a trigger keyword like RECIPE.
3. Tell your viewers. Say it in the Reel and the caption: “Comment RECIPE and I'll DM it to you.”
4. Activate. Comments start arriving; each one gets an opening DM with a button, and a tap delivers the recipe link. Analytics show matched comments, deliveries, page visits, and click-through per recipe.
Why DM beats “link in bio” for Reels
A Reel viewer who wants the recipe right now won't remember to visit your profile later — and your bio link can only point one place. The DM arrives while they're still watching, links directly to the exact recipe, and opens a conversation thread. Comments also feed the ranking signals that give Reels reach, so asking for a comment grows the post while it serves the audience. More on that in the recipe link-in-bio alternative.
Built to survive a viral moment
Viral Reels are where manual replies and fragile automations break. Cookping was built for that spike: idempotent delivery means one comment never produces two DMs even when webhooks are duplicated, the 24-hour messaging window is re-checked before every send and retry, and recipe pages are cached so thousands of simultaneous readers don't slow anything down.
Frequently asked questions
- How do I automatically send a recipe when someone comments on my Reel?
- Publish the recipe as a page, link it to the Reel with a trigger keyword in a comment-to-DM tool like Cookping, and activate the automation. When a viewer comments the keyword, they receive a DM with a button that opens the recipe — no manual replies.
- Does this work for non-followers?
- Yes — anyone who can comment on the Reel can trigger the automation. If you want to require a follow first, enable follow gating: the commenter is asked to follow you before the recipe link is sent.
- What happens when a Reel goes viral overnight?
- The automation answers every keyword comment as it arrives, and each follower is messaged exactly once per comment thanks to idempotent delivery. Deliveries that fall outside Instagram's 24-hour messaging window are expired instead of sent late.
- Where does the recipe live?
- On a public, mobile-first recipe page hosted by Cookping — cover photo, ingredients with quantities, steps, times, and your branding. Readers don't need an account, and you can turn search-engine indexing of your pages on or off.
Free plan, no card required. Publish a recipe and connect your Instagram account in minutes.