Plans & limits

Cookping plans are priced by active contacts — the number of unique people your account sends recipes to each calendar month. Recipes are unlimited on every paid plan, so your back-catalog keeps delivering without plan math.

What counts as an active contact

• An active contact is a unique person who receives at least one DM from your Cookping account during a calendar month, whether or not they follow you.
• Someone already messaged this month never counts twice — follow-up messages, button taps, and repeat recipe requests are free.
• Only successful sends count. A skipped or failed delivery doesn't consume a slot.
• The count resets at the start of each calendar month (UTC).

Plans

EUR €/USD $

• Free — €0. 50 active contacts/mo, 5 published recipes, 0 published books · draft only.
• Starter — €11.90/month billed yearly (€14.90 billed monthly). 500 active contacts/mo, Unlimited recipes, Up to 3 published books · public beta.
• Creator — €23.90/month billed yearly (€29.90 billed monthly). 2,500 active contacts/mo, Unlimited recipes, Up to 10 published books · public beta.
• Pro — €59.90/month billed yearly (€74.90 billed monthly). 10,000 active contacts/mo, Unlimited recipes, Unlimited published books · public beta, Advanced analytics.
• Studio — €155.90/month billed yearly (€194.90 billed monthly). 40,000 active contacts/mo, Unlimited recipes, Unlimited published books · public beta, Advanced analytics.

All prices include tax.

The Free plan also includes 5 active automations. "Unlimited" recipes and automations on paid plans carry a fair-use safeguard of 1,000 each — far beyond normal usage; it exists only to prevent abuse.

What happens at the contact limit

You're never surprised by the limit:

• At 80% of the allowance, a warning banner appears across your dashboard and you receive an email alert.
• At 100%, the banner escalates and a second email tells you new followers are no longer receiving recipes.
• Each alert is sent at most once per month.

When a month's active-contact allowance is used up:

• Followers you already messaged this month keep receiving replies — their slot is spent, so ongoing conversations (including follow-gate steps) are never cut off.
• A comment from a new follower is matched but its delivery is skipped and recorded — the Analytics page shows a "Missed" tile counting exactly what the limit cost you.
• The allowance resets at the start of the next month, or immediately when you upgrade.

Your current usage is always visible in the dashboard sidebar and on the Settings page.

AI recipe imports

Drafting recipes with AI (pasting text or an Instagram link on the recipe create page) starts with a one-time allowance of 100 imports for bringing your existing catalog into Cookping. These credits do not expire. You also receive a monthly allowance based on your plan, because each import runs an LLM call:

• Free — 5 imports/month.
• Starter — 20 imports/month.
• Creator — 50 imports/month.
• Pro — 100 imports/month.
• Studio — 200 imports/month.

Cookping spends the monthly allowance first, then the initial credits. If both are used up, the recipe create page explains that you can upgrade your plan or wait until the monthly allowance resets — creating recipes manually is never limited by it.